Hospitality & Tourism

Hospitality and tourism businesses—whether hotels, resorts, travel operators, or event-based companies—face unique challenges that impact how value is measured. At Strong Tower Valuations, we deliver certified, defensible valuations for owners, operators, and investors in this fast-paced, customer-driven industry. Our reports are designed to help you understand your true worth—backed by data, industry insight, and financial expertise.

Why Hospitality & Tourism Valuations Are Different

Unlike traditional businesses, hospitality and tourism rely heavily on seasonality, occupancy trends, location-specific factors, and customer experience. These variables require a tailored valuation approach that goes beyond revenue and EBITDA. We evaluate everything from booking patterns to brand reputation to determine real market value.

Key Valuation Drivers for Hospitality & Tourism Businesses

• Occupancy and booking trends (seasonal and annual)
• ADR (Average Daily Rate) and RevPAR (Revenue Per Available Room)
• Franchise or flag affiliation agreements
• Online reviews, reputation, and customer retention
• Location performance relative to competitors
• Asset ownership vs. leasehold interest
• Management team experience and turnover

We take a holistic view of your business to capture both tangible assets and intangible brand value in one comprehensive, certified valuation report.

When Do Hospitality Businesses Need a Business Valuation?

• Selling your hotel, resort, or travel company
• Preparing for a merger or acquisition
• Succession planning or partnership transitions
• Bank or SBA financing
• Divorce, estate planning, or litigation support
• Gifting strategies or IRS compliance

Request a Consultation to learn how a certified valuation can support your next major business move.

Types of Hospitality & Tourism Businesses We Serve

• Independent and franchised hotels or motels
• Bed & breakfasts and boutique resorts
• Vacation rental businesses and management companies
• Event venues and catering businesses
• Travel and tourism operators
• Campgrounds, marinas, and seasonal hospitality ventures

Why Owners Trust Strong Tower Valuations

• Experience with asset-heavy and service-heavy business models
• Industry-specific insight into hospitality KPIs and benchmarks
• Court-ready, lender-accepted, and SBA-compliant reports
• Practical insights that support negotiations and planning

Maximize the Value of What You’ve Built

Whether you’re in a hot tourism market or navigating seasonal shifts, a professional valuation helps you plan with confidence. Know your value before you make your next move—whether it’s succession, sale, or financing.

Request a Consultation today to get started with a hospitality and tourism valuation built around your business and goals.